Why Utilise Market Research?

October 2015

VALUED AT AROUND AUD $45 billion at consumer prices, the Australian foodservice market is vibrant, sophisticated and growing.

No wonder then that the many businesses which together comprise the foodservice supply chain are eager to capitalise upon the opportunities Australia’s market offers. But for these food and beverage suppliers, distributors, brand marketers, logistics and procurement businesses, not to mention the numerous commercial and institutional foodservice sector chains and independents, identifying these opportunities is far from a straightforward matter.

Foodservice in Australia is a complex industry, with diverse market segmentation across a variety of channels. While this complexity makes the need for accurate marketplace insights and research data all the more pressing, it also means that such information is not widely available from generalist sources.

This is precisely why you need to go to a specialist like FOOD INDUSTRY FORESIGHT.

BIS_Shrapnel (Custom)
The Food Industry Foresight research team has more than 25 years’ experience in research and analysis studies into the foodservice industry as well as other food and beverage markets in Australia and New Zealand as well as South East Asia, China and the Middle East.

As a foodservice supplier or distributor, this kind of in-depth data analysis and reporting can be of invaluable benefit in your efforts to tailor product and service offerings to the ever-evolving needs of both foodservice operators and the consumers who make up their customer base.

Food Industry Foresight conducts both qualitative and quantitative research to provide you with insights, understandings and forecasts regarding new and emerging sales and behavioural trends.

Our regular tracking studies and reports on such integral market sectors as coffee and beverages, fast food, the route trade, foodservice equipment, ethnic foods and liquor have long been regarded as industry ‘bibles’ for those businesses operating across these areas.

The qualitative studies we conduct via in-depth, face to face interviews with foodservice operators and extensive background research, give you unparalleled insight into new industry developments and product category demand – information that can prove indispensable in category extension planning, market positioning and NPD to name just a few areas.

Complementing this approach is our extensive quantitative surveying, which is conducted nationally on a continuous basis across a representative sample of the entire foodservice market. And because we utilise our own highly experienced in-house field force rather than outsourcing surveying via a third party agency, you can be assured of the highest level of data quality.

Our research is analysed utilising proprietary market size modelling and databases developed over many years, providing you with robust evidence to aid you in your market decision-making.

Whether your need is for market size breakdowns and values, product category analysis, foodservice channel trends and meal occasions, dietary requirements, brand analysis and awareness, product consumption indexing, promotion and marketing … whatever the focus that’s required, our team at Food Industry Foresight have the expertise, experience and knowledge to help.

You can commission us privately to undertake research on your behalf or subscribe to our regularly issued industry reports.