Foodservice Market Research for Australia & New Zealand

For suppliers, manufacturers and equipment providers, reliable foodservice market research is the difference between educated guesswork and fact‑based strategy. Food Industry Foresight specialises in independent foodservice market insights and market size data drawn directly from operators across all key channels in Australia and New Zealand. Our studies give you a clear view of where the market is today, where it is heading and how your categories are really performing.

With more than 30 years of experience and a proprietary research program that tracks over 170 product categories, we provide both syndicated and custom solutions tailored to your commercial questions. Whether you need to size a new opportunity, validate an investment or support a board paper, our foodservice market research delivers the evidence you need.

What our foodservice market research covers

Our research programs are designed around the decisions you need to make. Typical deliverables include:

• Market size estimates and forecasts by channel, segment and occasion

• Category performance, menu presence and usage patterns at outlet level

• Competitor landscape, share estimates and positioning

• Buyer behaviour, decision drivers and key influences on product choice

• Trend analysis across cuisines, formats, pricing and service models

Each project is built on primary data collected from foodservice operators rather than desk research or generic consumer panels, giving you a realistic view of what is happening in kitchens and outlets.

Syndicated foodservice market studies

Our syndicated studies provide a fast, cost‑effective way to access robust foodservice market size and trend data across more than 170 product categories. These reports are ideal when you need a comprehensive overview of the market, including channel splits, usage trends and growth hotspots.

Because the programs are updated regularly, you can track how the foodservice market changes over time and benchmark your performance against the broader industry. Many clients use syndicated foodservice market research as the foundation for strategy development, budgeting and category reviews.

Custom foodservice research

When you need deeper understanding of a specific market, concept or customer group, we design custom studies to answer your exact questions. These projects might focus on a single category, operator segment, format or region, and combine quantitative and qualitative approaches.

Custom foodservice market research can help you to:

• Get a more detailed view of market opportuniites right down to SKU level
• Test new product or format ideas with operators before launch

• Understand why customers prefer competing offers

• Identify barriers to trial, usage or menu adoption

• Quantify the impact of key trends on your category.

Our approach to foodservice market insights

Our research methodology follows three clear stages:

1. Discover – We work with your team to clarify the business decisions you need to make and the markets, channels and categories in scope.
2. Analyse – We collect and analyse primary data from foodservice operators, translating it into market size estimates, trends and actionable insights.
3. Focus – Together we identify the priority opportunities and develop an ongoing reporting program to monitor performance and strategy.

This structured approach ensures that every project delivers foodservice market insights you can use immediately in planning, sales and investment decisions.

Who uses our foodservice market research?

Our clients include global and local manufacturers, distributors, equipment suppliers and industry bodies who rely on accurate foodservice market data to guide strategy. Teams across marketing, category, strategy and sales use our reports and insights to support internal alignment, justify investment and communicate with customers.

Enquire about foodservice market research

If you’re exploring a new category, preparing for a strategic review or simply need a clearer picture of the foodservice market, we can help. Share a few details about your business and the markets or categories you need to understand, and we’ll recommend the most suitable combination of syndicated and custom research.