Key PeopleWho We Are
Sissel RosengrenManaging Director
Sissel has more than 30 years of experience in industry research, economic forecasting and strategic planning in Australia, New Zealand, South East Asia, China Region, the Middle East and Europe. For the past twenty years, Sissel has specialised in the food and beverage industry, particularly in the Asia Pacific region.
Sissel has extensive knowledge in all aspects of industry research and its methodologies as well as analysis, forecasting and strategy development. Apart from syndicated studies, she has also been responsible for numerous privately commissioned projects in Australasia, Asia, The Middle East and Europe including supply and demand modelling, detailed market sizing, brand valuation, distribution research, competitor analysis, growth prospects and tactical and strategic planning.
Throughout her career, Sissel has provided strategic consultancy to global food and beverage companies as well as larger national companies.
She has held the position of Chairman of the Foodservice Suppliers Association Australia (FSAA) for four years as well as being on the board for ten years. In 2019, Sissel was inducted into the FSAA Hall of Fame.