Key PeopleWho We Are
Sissel RosengrenManaging Director
Sissel has more than 26 years of experience in marketing research, industry forecasting and strategic planning in Australia, Asia, Scandinavia and the United Kingdom. For the past fifteen years Sissel has specialised in the food and beverage industry, particularly in the Asia/Pacific region.
Sissel has extensive knowledge in all aspects of marketing research and its methodologies as well as analysis, forecasting and strategy development. Apart from syndicated studies she has also been responsible for numerous privately commissioned projects in Australia, Asia and The Middle East including supply and demand modelling, detailed market sizing, brand valuation, distribution research, competitor analysis, growth prospects and tactical and strategic planning.
Throughout her career, Sissel has provided strategic consultancy to global food and beverage companies as well as larger national companies.
She has held the position of Chairman of the Foodservice Suppliers Association of Australia (FSAA) for 4 years as well as being on the board for 10 years. In 2019 she was inducted into the FSAA Hall of Fame.