Wait! Assess before you invest.

Investing in new capital equipment can be a pivotal decision for foodservice suppliers. However, before making a significant investment, it is vital to conduct thorough market research to assess the demand for the new product that will be developed using the equipment. While instantly writing off assets may seem attractive, taking the time to understand the market dynamics can save thousands in the longer term.

By examining market size, customer preferences and industry trends, suppliers can make informed choices about the suitability of a capital investment.

Additionally, comprehensive research provides critical insight into the potential profitability, market competition and the alignment of the new product with evolving consumer demands. This approach empowers foodservice suppliers to strategically allocate resources, avoid unnecessary risks and seize opportunities with the highest return on investment.

August 10, 2023
What market evidence are you using to justify your capital investment decisions?