Digital Disruption Impacting Foodservice
THE FOODSERVICE INDUSTRY of the future is likely to look very different to that of today, and the digital disruption we are currently seeing is just the tip of the iceberg.
And while the term disruption is not a positive one, the fact is that the foodservice sector has been proactively taking emerging digital opportunities in its stride. Digital disruption has quickly become digital integration, as the entrepreneurial side of the industry has seen the potential for digital technologies to provide business benefits.
As food production becomes increasingly automated, greater opportunities will exist to tailor recipes and menus to individual nutritional requirements.
The increasing expectation of consumers to be able to determine the provenance of meal ingredients is also being facilitated by digital technology, with barcode scanning now being used to track each step of the supply chain.
Digital technology is also driving changes to the traditional foodservice distributor model, with new pricing models offering greater transparency for foodservice operators and end-users. Online ordering among the dining public is growing and a digital presence for foodservice businesses is becoming increasingly commonplace.
All these innovations are just the prelude to a bold new future for the foodservice sector, driving change as never before.