ASIAN QSR CONFERENCE EXEMPLIFIES MARKET'S 'CAN-DO' ATTITUDE
Asia's QSR professionals came together in Singapore for the 2nd annual QSR Media Asia Conference and Awards held January 31, and FI Foresight's Director and resident futurist Rod Fowler was there to present at this well-attended industry event. Rod's key takeout was the innovation and can-do attitude that characterises today's Asian market. "The sheer energy and positive attitude is palpable and is certainly going to take the market a long way," he observes.
QUESTIONNAIRE DESIGN: DON'T UNDERESTIMATE ITS IMPORTANCE
Questionnaire design is an essential element in the science of statistical data gathering and analysis and can make all the difference in delivering accurate and insightful market research. The reason for this is simple – garbage in, garbage out. “Good questionnaire design is a science in itself, but sometimes people don’t realize how important it is,” says FI Foresight Managing Director Sissel Rosengren. “But getting the questions right is imperative to gaining data that accurately reflects the attitudes and behaviours of the market you’re researching.” For this reason, the actual design of questions is usually a closely-guarded secret and part of the market research firm’s IP. “Knowing how to ask a question, and the order in which you ask questions, depends very much on your target audience and is based around their psychology,” Sissel explains. “For example, a business audience responds differently to a consumer audience.”
QUALITY RESEARCH CAN BE AN INVALUABLE AID TO DECISION MAKING
“FI Foresight is at the forefront of Australia’s market research specialists and they really have their finger on the pulse of the foodservice market.” So says Eugene Visione, ex-Head of Foodservice for Cerebos Australia and now Head of Sales and Marketing for Birch & Waite Foods. Eugene’s professional association with FI Foresight Managing Director Sissel Rosengren goes back many years and he affirms that FI Foresight’s regular reports have been among the most important pieces of information that foodservice marketers like him can avail themselves of to extend their knowledge base and be better informed to make judgements."
FI Foresight’s DINING OUT IN AUSTRALIA report is now available. Packaged exclusively in hard copy, this substantial report tracks Australians’ eating out preferences and habits, with more than 12,000 foodservice consumers surveyed – a sample size statistically representative of Australia’s total population. All findings have been analysed across key demographics wherever appropriate, including gender, age, geographical location (state) and income. Australians’ propensity to eat out is among the highest in the world, with Aussie households spending an average 35% of their food and non-alcoholic beverage budget on eating out as opposed to eating at home. For the past eight years, FI Foresight has tracked Australians’ changing consumer preferences and eating out habits and this report reveals in detail: WHO dines out WHERE they dine out WHEN they dine out WHAT they spend and eat WHY they like to dine out HOW they use the Internet for dining out choices Obtain your copy of this must-have report from FI Foresight today.
SIGN UP TODAY FOR NEW FOODSERVICE BUSINESS LEADERS MENTORING GROUP
Looking to stay abreast of the latest foodmarket insights, analysis and information? Here's a way which is low-cost, informal, friendly and personal. FI Foresight's monthly Foodservice Business Leaders Mentoring Group is open to all interested food industry professionals and is the ideal opportunity to glean valuable information from our latest market research reports while at the same time informally networking and sharing insights with others in your industry. Register now to attend the next session.
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