November 2016

e-Newsletter Food Industry Foresight
November 2016
In this issue:
The Perils of Skewed Sampling
New In-Depth Report to Look at Foodservice's Use of Digital Platforms
Qualitative Vs Quantitative Data - The Need For Both
Latest Report Updates

13 Useful Facts about our industry


The Perils of Skewed Sampling


THERE ARE plenty of market research reports floating around the internet, but it pays to check their source and sampling before you jump to any conclusions.

Some organisations are providing superficial research and anecdotal data which purport to offer insights that aren’t really there. For example, a skewed survey sample size can lead to misleading results.

The complexity of the Australian Foodservice market is such that in-depth market research is not widely available from generalist sources. You need to go to a specialist like Food Industry Foresight for accurate insights and analysis.



New In-Depth Report to Look at Foodservice's Use of Digital Platforms


FOLLOWING ON from our inaugural report on social media completed last year, FI FORESIGHT is pioneering an in-depth report to look at the way the Australian foodservice market is utilising digital media.


“Our research last year made clear there is a lack of in-depth data about the broader use of digital platforms in the Australian market, and that many foodservice suppliers’ are grappling with what is the best way to take advantage of the potential offered by the digital realm,” says FI Foresight Managing Director Sissel Rosengren.



Qualitative Vs Quantitative Data - The Need For Both


We build up in-depth market research insights using a combination of qualitative and quantitative data. It’s important to use both methodologies, as the information you gain through the qualitative studies helps to verify the quantitative data. But for those new to market research, the similarity in these names can be confusing.



Latest Research Updates


For the Australian Foodservice Market: 11 AFS Product Category Market Size Databases and associated reports containing valuable commentary have been updated and cover:

  • Meat, Poultry, Fish & Seafood
  • Fruit & Vegetables
  • Cereals & Breads
  • Cakes & Desserts
  • Prepared Meals
  • Sauces & Condiments
  • Fats & Oils
  • Spreads & Jams
  • Dairy Products
  • Beverages
  • Snacks & Confectionery

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The Australian Foodservice Market is Unique


DID YOU KNOW Australia’s Foodservice market is distinctively different from that of other major western markets such as the UK or the US?

While it may be tempting for some manufacturers and marketers – especially those with operations or head offices in those countries – to compare them with Australia, it’s more important to contrast them with our market. The Australian market has evolved over many decades and has its own particular demographics.

Click here for more.


New Brand Watch for Australian Foodservice


Don't miss out! Make sure your brand is included in the new Brand Watch study. Contact us for more details.


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