October 2015 E-News

e-Newsletter Food Industry Foresight
October 2015
In this issue:
What's Cooking at FI Foresight?
Why Utilise Market Research?
Playing to Win - With Research
Latest Report Updates

It's our birthday! It is already one year ago since we took over the Foodservice Market Research unit from BIS.


What's Cooking at FI Foresight?


WELCOME TO the first issue of our e-newsletter which we'll be producing on a regular basis to keep you informed about our products and services as well as a means of providing greater insight into the benefits that effective market research can offer your business.

Given our appreciation of the importance of customer and audience feedback it will come as no surprise that we encourage readers to contact us with comments, constructive suggestions, ideas for future content etc. Just drop us an email at info@FIForesight.com.



Why Utilise Market Research?


VALUED AT AROUND AUD $45 billion at consumer prices, the Australian foodservice market is vibrant, sophisticated and growing.

No wonder then that the many businesses which together comprise the foodservice supply chain are eager to capitalise upon the opportunities Australia’s market offers. But for these food and beverage suppliers, distributors, brand marketers, logistics and procurement businesses, not to mention the numerous commercial and institutional foodservice sector chains and independents, identifying these opportunities is far from a straightforward matter.

Foodservice in Australia is a complex industry, with diverse market segmentation across a variety of channels. While this complexity makes the need for accurate marketplace insights and research data all the more pressing, it also means that such information is not widely available from generalist sources.



Playing to Win - With Research



"There's always a lot of jargon in our business and at the moment sporting metaphors are big - everything is being couched in terms of where to play and how to win. I can say that FI Foresight absolutely provides us with the information that tells us where we should play."


Tim Lucas, who oversees marketing for Tip Top Foodservice, tells why he approached FI Foresight initially to access our subscription-based reports like Australian Foodservice, and went on to commission a private study looking at bakery products in Australia and a brand equity report which measures brand strength against competitors, providing powerful insights and a means of gauging where your brand sits within the marketplace.



Latest Report Updates

Recent publications include:
  • Dining Out Data - Wave 6 & 7
  • Australian Foodservice - May and September updates including Outlet Numbers Database and Interim Report
  • Southeast Asia Report 2015 - JUST RELEASED.

    Make sure that you login to your Research Portal regularly to keep up to date.


New brochures on the way


You may have noticed that we have been gradually updating and replacing our brochures. This process is not only to reflect our new company image but also outlines some important improvements in our research offerings.

Make sure that you download and read the new brochure for the reports you may be interested in. We expect all brochures to be completed within the next month or so and we will email existing subscribers directly as Research Products are updated.


FIF in the Media


Sissel Rosengren was interviewed again this month for ABC 7:30 report.


Foodservice Strategies in Southeast Asia 2015


The South East Asian market is a vibrant and diverse foodservice market as well as fast developing and growing. The region represents a large and exciting potential for foodservice suppliers with the possibility of creating synergies in terms of distribution, marketing and production. Click on the heading above to find out more about this newly published report.