Singapore Airlines being "Covid Creative"

October 2020

If you are an airline right now what can you offer your customers? Why not a first class dining experience on the ground in a A380?

Many airlines have been offering flights to nowhere at the moment. These are flights that take off and land from the same airport and provide some sightseeing combined with the flying experience. Singapore Airlines has taken it a step further by offering a Flight to Nowhere that doesn't even take off and focusing on the dining experience!

The A380 restaurant experience was originally only planned to be open for two days in late October, but it has proved to be so popular, that further dates and a waiting list had to be setup.

A great example of being "Covid Creative" and finding ways to maintain customer relationships during the lockdown.


Singapore Airlines Pivot