"At Trend Zone we'll be identifying the top ten food trends, showcasing the latest data, providing statistical tracking and offering expert analysis," says FI Foresight Managing Director Sissel Rosengren, who together with the FIF team is currently fine-tuning the program content.
“Visitors to the show will be able to visit the Trend Zone and participate in interactive displays including demonstrations of Australia’s food market sizing, plus insights into the Top Ten Trends we’ve identified in the food industry.
“Once this information whets your appetite, you’ll then want to attend the free daily seminar sessions, which will examine these topics in greater detail.”
Fine Food commences on Monday 10 September and runs through until Thursday 13 September at Melbourne Convention and Exhibition Centre. Free Trend Zone seminars will be running daily - with five on both Monday and Tuesday, followed by three on both Wednesday and Thursday.
And due to popular demand, FI Foresight will also be hosting an updated Future in Foodservice Seminar with futurist Craig Rispin.
Fine Food Australia Event Director Minnie Constan is excited to be working with FI Foresight in turning the long-planned Trend Zone concept into reality.
“It was a no-brainer for us to approach FI Foresight about putting the Trend Zone together, as they are the premier foodservice market research organisation in Australia,” Minnie says.
“Coverage of international trends is becoming commonplace in big trade shows these days, and Australian culture is particularly diverse both in terms of how our food is sourced and how international trends impact us. A lot of industry innovations come to us from overseas, and this is the perfect opportunity to come along and see what’s going on around the world so you can stay ahead of the game.
“We will be looking at a broad range of topics – including emerging technologies such as robotics and artificial intelligence, and how digital disruption is impacting our food industry plus ways in which business owners can utilise that to their advantage.”
Minnie adds that Fine Food Australia is getting bigger every year and is now the largest food show in the Southern Hemisphere. “This year we are taking up the whole of the Melbourne Convention and Exhibition Centre, all 20 bays, with more than 1000 exhibitors and over 27,000 trade-only visitors expected – which is huge in anyone’s language,” she says.
“We’re very excited to be partnering with FI Foresight in Trend Zone. It’s an exciting concept and a first for the Australian market and we believe the industry will get a lot out of it. FI Foresight have really embraced the concept and made it their own and we wouldn’t have been able to do it without them as partners – months and months of research and work has gone into this, so be sure to come along and check out what’s on offer.”