AFS Brand Watch

Are you making the right decisions about your foodservice brand? The only way to make the right decisions is to have the right information. AFS Brand Watch is the only study of its kind available, and developed specifically for foodservice suppliers to track and monitor their brand. AFS Brand Watch is the lowest cost way to comprehensively measure your brand's performance. Our analysis will show not only the overall performance of your brand against the key decision factors used by foodservice operators when choosing a product but also cross comparison to previous waves and other brands within the category.

How well are our brands really performing in the market?
Brand Watch is the only independent study of its kind in Australia. It reveals how your brands stack up against competitors across 11 performance attributes, including product quality, customer service, value for money, innovation, stock availability, and more.

At the heart of the study is the Gap Chart Analysis.
It shows three critical things:

– What operators value most when choosing brands
– How your brand performs against those expectations
– Where competitors are outperforming you across the market

For manufacturers with several brands in their portfolio, Brand Watch uncovers how each brand is positioned, where gaps exist, and which improvements will have the most impact on sales and perception.
Sign up now for our 2026 research wave starting in March.

Pricing for the 2026 study:
– First brand: $8,000
– Second brand: $7,000
– Three or more brands: $6,500 each
– Loyalty discounts for returning participants

Field research begins in March 2026, and spaces are limited.
If you would like to reserve a brand slot or see how Brand Watch can support your 2026 strategy, send us a message or reply below.