AFS Brand Watch

Brand Watch is a regular market research service designed specifically for foodservice suppliers, enabling them to track, monitor, and analyse their brand’s performance in the Australian foodservice market. This comprehensive solution provides data-driven insights on brand awareness and buyer selection criteria across commercial and institutional foodservice channels, helping suppliers measure and grow their brand value effectively.

Key Features

• Tracking: Brand Watch evaluates brand awareness and usage regularly among foodservice operators for both food and beverage, and equipment brands, ensuring up-to-date market intelligence.

• In-Depth Brand Analysis: Each brand is scored on criteria such as quality, reputation, price, value, customer service, product range, and more, using a robust 7-point scale for both importance and performance—allowing for insightful gap and trend analysis.

• Competitive Benchmarking: The service includes competitive rankings, performance tracking over multiple years, and gap chart comparisons, so brands can see exactly how they measure up to competitors.

• Actionable Insights: Report includes unique brand positioning maps, charts, and tracked historical performance, enabling targeted strategy development, strengths reinforcement, and action plans to address weaknesses and seize opportunities.

Client Benefits

• Enhanced Brand Management: Suppliers gain a measurable understanding of their brand’s strengths, weaknesses, and market position as seen by target customers.

• Strategic Decision-Making: Continuous feedback from the market ensures decisions are based on sound insight, driving sustainable business growth.

• ROI Measurement: Track the real impact of marketing initiatives and communications, aligning future investments with tangible results.

Brand Watch by Food Industry Foresight delivers the clarity and confidence needed to build, manage, and grow foodservice brands in an increasingly competitive market landscape.