Valuable Data for all
Foodservice Equipment Suppliers

How well known are your equipment brands?
Is your marketing working?

Find some answers in this new report:
AFS Equipment Brand Awareness 2024 which includes Foodservice Operator Confidence Index in Australia. Read more details below:

RECOGNITION OF EQUIPMENT BRANDS in AUSTRALIA

This new report covers all product categories and analyses:

• The AWARENESS or recognition of 45+ equipment brands/suppliers among foodservice operators nationwide 

• The data is analysed according to four different tiers of awareness:

TIER 1 Brand Awareness includes brands with 40+% recognition
TIER 2 Brand Awareness includes brands with 20 - 39% recognition
TIER 3 Brand Awareness includes brands with 5 – 19% recognition
TIER 4 Brand Awareness includes brands with <5% recognition  

• The IMPORTANCE of the 10 main selection criteria or factors that form part of operators’ decision process when they choose a foodservice equipment brand or supplier.
  These are: 

1. 1. PRICE/VALUE FOR MONEY
   2. WARRANTY OFFERED
   3. AVAILABILITY OF SPARE PARTS 
   4. REPUTATION OF BRAND 
   5. QUALITY OF PRODUCT  
   6. FUNCTIONALITY 
   7. EXPERIENCE WITH BRAND 
   8. AFTER SALES SERVICE 
   9. OH&S COMPLIANCE 
   10. ENVIRONMENTAL CONSIDERATIONS 

• Understand the average rating of each of the selection criteria across all foodservice channels in operators purchasing decisions 
• Understand which selection criteria are of higher or lesser importance among Commercial Foodservice channels as well as Institutional Foodservice channels .

BUSINESS CONFIDENCE LEVELS AMONG COMMERCIAL OPERATORS 

Our CONFIDENCE INDEX is an excellent gauge on how well foodservice operators believe their business is currently going. 

• Overall Confidence Index 
• Confidence Index by Commercial channel 

Included when you buy the AFS Equipment Brand Awareness 2024 Report.