Brizo FoodMetrics
Brand Watch is a regular market research service designed specifically for foodservice suppliers, enabling them to track, monitor, and analyse their brand’s performance in the Australian foodservice market. This comprehensive solution provides data-driven insights on brand awareness and buyer selection criteria across commercial and institutional foodservice channels, helping suppliers measure and grow their brand value effectively.
Key Features
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Tracking: Brand Watch evaluates brand awareness and usage regularly among foodservice operators for both food and beverage, and equipment brands, ensuring up-to-date market intelligence.
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In-Depth Brand Analysis: Each brand is scored on criteria such as quality, reputation, price, value, customer service, product range, and more, using a robust 7-point scale for both importance and performance—allowing for insightful gap and trend analysis.
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Competitive Benchmarking: The service includes competitive rankings, performance tracking over multiple years, and gap chart comparisons, so brands can see exactly how they measure up to competitors.
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Actionable Insights: Report includes unique brand positioning maps, charts, and tracked historical performance, enabling targeted strategy development, strengths reinforcement, and action plans to address weaknesses and seize opportunities.
Client Benefits
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Enhanced Brand Management: Suppliers gain a measurable understanding of their brand’s strengths, weaknesses, and market position as seen by target customers.
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Strategic Decision-Making: Continuous feedback from the market ensures decisions are based on sound insight, driving sustainable business growth.
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ROI Measurement: Track the real impact of marketing initiatives and communications, aligning future investments with tangible results.
Brand Watch by Food Industry Foresight delivers the clarity and confidence needed to build, manage, and grow foodservice brands in an increasingly competitive market landscape.
This is the biggest thing to ever hit Australian & New Zealand Foodservice!
Imagine if you could create a view of every foodservice establishment in the country that meets your ideal customer profile, and view it on a map or in charts or be able to download them into your own Customer Relationship Management System or other marketing tools!
Imagine if these customer profiles you identify are automatically updated from hundreds of sources every 30 days, allowing you to confidently clean and enrich your own databases.
Imagine if you could avoid wasting precious marketing and sales budgets by chasing prospects that are never really going to buy your product in reasonable quantities.
Imagine if you had a way to increase the hit rate and efficiency of your sales team.
STOP IMAGINING and find out how Brizo FoodMetrics can help your business kick some big goals in the foodervice industry.
Brizo FoodMetrics is a market intelligence platform providing live, regular data and foodservice industry insights at a level never seen before for the AUSTRALIAN and NEW ZEALAND markets.
Want easily downloadable foodservice data at your fingertips? BRIZO provides complete access to a data analytics platform, allowing you to view and download data to help make insight-led business decisions.
An annual subscription service allowing you to explore, filter and download data specific to you needs. With Brizo, you can access detailed establishment-level data, including business type, cuisine, and ingredients. In addition, Brizo’s Median Meal Price data gives a snapshot of existing menu pricing for each establishment.
Benefits:
- Reduce low value sales calls
- Improve sales efficiency
- Identify your total addressable market
- Identify high value prospects
- Segment your prospects and focus on customer needs based on restaurant type and menu items
- Shorten sales cycles with targeted marketing campaigns.
Available in a variety of subscription plans to suit all businesses. Book a Demonstration TODAY!
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