Foodservice Distribution in Australia
Brand Watch is a regular market research service designed specifically for foodservice suppliers, enabling them to track, monitor, and analyse their brand’s performance in the Australian foodservice market. This comprehensive solution provides data-driven insights on brand awareness and buyer selection criteria across commercial and institutional foodservice channels, helping suppliers measure and grow their brand value effectively.
Key Features
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Tracking: Brand Watch evaluates brand awareness and usage regularly among foodservice operators for both food and beverage, and equipment brands, ensuring up-to-date market intelligence.
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In-Depth Brand Analysis: Each brand is scored on criteria such as quality, reputation, price, value, customer service, product range, and more, using a robust 7-point scale for both importance and performance—allowing for insightful gap and trend analysis.
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Competitive Benchmarking: The service includes competitive rankings, performance tracking over multiple years, and gap chart comparisons, so brands can see exactly how they measure up to competitors.
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Actionable Insights: Report includes unique brand positioning maps, charts, and tracked historical performance, enabling targeted strategy development, strengths reinforcement, and action plans to address weaknesses and seize opportunities.
Client Benefits
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Enhanced Brand Management: Suppliers gain a measurable understanding of their brand’s strengths, weaknesses, and market position as seen by target customers.
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Strategic Decision-Making: Continuous feedback from the market ensures decisions are based on sound insight, driving sustainable business growth.
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ROI Measurement: Track the real impact of marketing initiatives and communications, aligning future investments with tangible results.
Brand Watch by Food Industry Foresight delivers the clarity and confidence needed to build, manage, and grow foodservice brands in an increasingly competitive market landscape.
We are seeing further structural changes in Foodservice Distribution with the recent Metcash/Superior tie-up that occurred subsequent to this report. This new set of reports on Distribution in Australian Foodservice reveals significant changes in Distributor's own brand/private label versus manufacturer's brands. Some distributor choices that changed during Covid, have lingered on, and independent/specialist distributors account for the largest volume of sales and dominate significantly in certain product categories.
Have you aligned your distribution strategy with foodservice operator market behaviour? Buy the report to learn more. This essential report analyses the very fragmented and complex distribution structure in Australian Foodservice. Even all the largest General Distributors groups added together supply less than 40% of total volume. This means you need to understand and use a good portion of the literally hundreds of independent and specialist distributors if you want to cover the whole market and reach your potential.
The average foodservice operator buys from 8-10 different suppliers on average and chooses specific types of distributor for various product categories. Understanding buying behaviour and distribution choices is critical when bringing your product into this very fragmented market.
Report Contents. The report has three volumes:
1. FOODSERVICE DISTRIBUTION STRUCTURE & CHANNELS
- Chapter 1 Foodservice Distribution Structure & Channels
- Chapter 2 Trends & Developments
- Chapter 3 General Distributors Performance Ratings
2. OPERATOR PROCUREMENT PREFERENCES
- Chapter 1 – Preferred Method of Placing Orders
- Chapter 2 – Distributor’s Own/Private Label vs Manufacturer’s Branded Product
- Chapter 3 – General Distributors Loyalty Schemes
- Chapter 4 – Technology in the Kitchen
- Chapter 5 – Suppliers
3. PRIMARY & SECONDARY SOURCE OF SUPPLY BY PRODUCT
- Chapter 1 – Meat, Poultry, Fish & Seafood
- Chapter 2 – Fruit & Vegetables
- Chapter 3 – Bread
- Chapter 4 – Cakes & Desserts
- Chapter 5 – Prepared Meals
- Chapter 6 – Sauces & Condiments
- Chapter 7 – Fats & Oils
- Chapter 8 – Dairy Products
- Chapter 9 – Beverages
- Chapter 10 – Snacks & Confectioner
Format: PDF File
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