AFS Brand Watch is the lowest cost way to measure your brand's perfomance and is a annual Tracking Study designed to track and monitor brands in the foodservice marketplace. Research interviews are conducted with commercial and institutional foodservice operators over a three month period with analysis reports published to clients showing comparison to previous waves.
The Results are structured in two parts:
- Brand Awareness
- Brand Selection & Performance.
Each brand included in the AFS Brand Watch study will be rated across a set of different selection criteria. The brand/supplier selection factors are listed below:
Choose which brand(s) you would like to monitor and track the results to measure the effectiveness of your market communications. Contact us to find out how to include your brand (s) in this new tracking study for the Australian Foodservice Market.